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Week 4

2 February 2021 | 6:30-9pm


Marketing - Collaboration and Partnerships

With Willis Turner, VP of Brand, Creative & Design Dekoruma

What you’ll learn:

Building collaboration and partnership are essential to keep the existence of your business. To help widen your business scope, Willis Turner will guide you on how to choose the right partners for your business.


The lesson will include:

  • Understanding Marketing Strategies

  • Utilizing Instagram 

  • Understanding Content Remixing

  • Identifying Collaborations for Business Growth


Guided Exercise on

Building Content Map, Categorizing Content Remixing, and Solving Study Cases.

Social Media & Content Creation

With Jessica Lin, Co-Founder of Everwhite

What you’ll learn:

Great marketing is defined by authenticity and honesty. To create ongoing interactions between your business and the target market, Jessica Lin will help you to use the emotional marketing strategy through social media and creative content.


The lesson will include:

  • Understanding Data-Driven Marketing

  • Utilizing Social Media as Tool of Engagement



Guided Exercise on

Creating Brand’s Story Arc

Week 3

26 January 2021

Check out other schedules

Week 5

9 February 2021