Marketing - Collaboration and Partnerships
With Willis Turner, VP of Brand, Creative & Design Dekoruma
What you’ll learn:
Building collaboration and partnership are essential to keep the existence of your business. To help widen your business scope, Willis Turner will guide you on how to choose the right partners for your business.
The lesson will include:
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Understanding Marketing Strategies
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Utilizing Instagram
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Understanding Content Remixing
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Identifying Collaborations for Business Growth
Bonus
Guided Exercise on
Building Content Map, Categorizing Content Remixing, and Solving Study Cases.
Social Media & Content Creation
With Jessica Lin, Co-Founder of Everwhite
What you’ll learn:
Great marketing is defined by authenticity and honesty. To create ongoing interactions between your business and the target market, Jessica Lin will help you to use the emotional marketing strategy through social media and creative content.
The lesson will include:
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Understanding Data-Driven Marketing
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Utilizing Social Media as Tool of Engagement
Bonus
Guided Exercise on
Creating Brand’s Story Arc